Final Print Based Advertisements
Other Products
Setting up appropriate equipment
I used Canon 7D camera because it's a professional equipment which is used to achieve the best quality picture. It's full of different setting which are going to use such as there are a big range of different apertures to make picture sharpen of blur. I think that appropriate and professional equipment is very important for making good promotion photoshoots.
The lenses which were used are 88 mm and 50mm. We used a range of lenses to develop our images and be able to make close ups when it's needed and portraits.
We used a special bag for all the equipment to follow safety working practice and to protect the equipment of any hazards which can appeal during production process.
Following safe working practice
Before the photoshoot I completed the risk assessment table in order to be able to follow it.
In order to protect the equipment (camera and lenses) I used special bag. It helped to keep the camera safe during the carrying it to the studio.
In order to protect staff from the fire hazard we had a fire door as a part of safety working practice.
If the cast crew didn't turn up I would use a contingency plan:
The photoshoot was made on the 20th of February
The launch date is going to be on 5th of April 2015
That's why we have a plenty of time and we were able to make a contingency date of the photoshoot on the 24th of February if someone from the crew could not turn up.
If we had a damaged equipment we would pay a penalisation to the company where we hired equipment.
Following production processes
Client Approval Meeting:
Following our recent client approval meeting to discuss the improvements to the initial designs my colleagues and would like to confirm that we wish to proceed with the production of the promotional print-based advertisement for the music artist Annie.
However as a result of our discussion and agreements with you we would now like the following alterations to the product
Initial Product Name:
It was felt the initial product name “Fly Annie” did not have as strong identity for the new artist and although the idea was to create a distinct style the board members felt that a more stylized and distinctive image and strapline was required for this new artist.
Approved Product Name:
Following very productive design ideas from you we are now happy to proceed with the product name ‘From Russia with love, World Tour ’. The board members are very happy with the retro name and the connotations, which make a direct link between, with the glamorous 1960’s film style.
Product Branding, font style and label design
In collaboration with you and my colleagues we are agreed that we like the nostalgic and retro product packaging of CV covers, bags etc that matches the print advertisement.
We agree on the distinctive font style for the brand name, which makes the product stand out.
Improvements
The board liked the improvements made to the Advertisement which rebranded the artist initial designs from the more run of the mill singer songwriter styling to a distinctive and memorable image. Branding of the artist in this way adds panache, which will draw in a youth market as its target audience.
Budget:
The board members are unanimous that the budget is a reasonable costing for a production of this type and allows the product to achieve the desired outcome, i.e. a stylish, product for a new music artist
Previous work examples:
Following our recent client approval meeting to discuss the improvements to the initial designs my colleagues and would like to confirm that we wish to proceed with the production of the promotional print-based advertisement for the music artist Annie.
However as a result of our discussion and agreements with you we would now like the following alterations to the product
Initial Product Name:
It was felt the initial product name “Fly Annie” did not have as strong identity for the new artist and although the idea was to create a distinct style the board members felt that a more stylized and distinctive image and strapline was required for this new artist.
Approved Product Name:
Following very productive design ideas from you we are now happy to proceed with the product name ‘From Russia with love, World Tour ’. The board members are very happy with the retro name and the connotations, which make a direct link between, with the glamorous 1960’s film style.
Product Branding, font style and label design
In collaboration with you and my colleagues we are agreed that we like the nostalgic and retro product packaging of CV covers, bags etc that matches the print advertisement.
We agree on the distinctive font style for the brand name, which makes the product stand out.
Improvements
The board liked the improvements made to the Advertisement which rebranded the artist initial designs from the more run of the mill singer songwriter styling to a distinctive and memorable image. Branding of the artist in this way adds panache, which will draw in a youth market as its target audience.
Budget:
The board members are unanimous that the budget is a reasonable costing for a production of this type and allows the product to achieve the desired outcome, i.e. a stylish, product for a new music artist
Previous work examples:
