While we were planning the print based advertisement we should consider any legal or ethnical issues which might have an impact on the advertisement. I decided to look at Advertising Standards Authority (ASA) website in the UK. It's an independent regulator across all media. They are taking the actions against the misleading, harmful and offensive advertisements.
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.
Everyone is able to complain on any advertisements which might breach some Codes.
Below we can see the plan of possible steps to make the complain:
1. First, check whether your complaint is covered by the ASA.
2. If it is, submit your complaint online, or telephone,textphone, or write to us.
3. We’ll give you the name of the person who will handle the case and be your point of contact.
4. The names of those who make a complaint are kept confidential from the advertiser, unless you are asking us to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups).
5. We can often resolve complaints quickly. For instance, we can have an ad changed if it’s a minor mistake or chase up an undelivered mail order item on your behalf. If it’s not that simple, we may need to conduct a formal investigation, which can take longer.
6. A formal investigation means the ASA Council will rule on the matter. We contact all parties involved (complainant, advertiser and, if appropriate, the broadcaster) and inform them of the process. We ask the advertiser and broadcaster to provide evidence for any claims they make and, if needed, to provide justification about why they thought the ad was appropriate.
7. We consider all the information we receive and place the facts of the case before the ASA Council which decides whether the Advertising Codes have been breached.
8. We publish our rulings in full every Wednesday and make the findings available to the media.
9. Ads that break the rules are required to be amended or withdrawn, if they aren’t, we will take steps to make sure our ruling is followed.
10. We take every step to make sure the process is fair, which is why there is an Independent Review Procedure that allows complainants and advertisers to request a review of a ruling.
As we can see the process of making the complaining is quite easy and detail and everyone is able to check the company and its advertisement. Therefore, our medial products and their graphic designs should consider all the rules and coder to be unsure that audience will be satisfy and won't complain on any issues.
Information is taking from : http://www.asa.org.uk
Advert is made for the sales promotion purpose. The definition and the the codes for the sales promotion we can see below:
A sales promotion can provide an incentive for the consumer to buy by using a range of added direct or indirect benefits, usually on a temporary basis, to make the product more attractive. A non-exhaustive list of sales promotions includes: “two for the price of one” offers, money-off offers, text-to-wins, instant-wins, competitions and prize draws. The rules do not apply to routine, non-promotional, distribution of products or product extensions, for example one-off editorial supplements (in printed or electronic form) to newspapers or magazines.
Rules
8.1
Promoters are responsible for all aspects and all stages of their promotions.
8.2
Promoters must conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants. Promoters must avoid causing unnecessary disappointment.
Protection of consumers, safety and suitability
8.3
Promoters must do everything reasonable to ensure that their promotions, including product samples, are safe and cause no harm to consumers or their property. Literature accompanying promotional items must give any necessary warnings and safety advice.
8.4
Alcoholic drinks must not feature in promotions directed at people under 18. Alcohol must not be available on promotion to anyone under 18.
8.5
Promotions must not be socially undesirable to the audience addressed by encouraging excessive consumption or irresponsible use.
8.6
Promoters must do everything reasonable to ensure that unsuitable or irresponsible material does not reach consumers or other recipients.
8.7
No promotion or promotional item should cause serious or widespread offence to consumers.
This is just a small part of all regulation rules policy which should be considered during the process of making of the sales promotion. All of them must be checked before the promotion is released otherwise the advertisement will be cancelled.
Information is taking from:http://www.cap.org.uk
Our artist is represented as a romantic girl. Her public image is the teenager hero who understands teenagers problems such as first love, school problems, dreams etc.
This kind of artists are very popular and there are a lot of artists who follow this image. But we have to protect Annie from the copyright problems.
There is a copyright law in the UK.
1. Introduction Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright, Designs and Patents Act 1988.
2.Rights covered. The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used. The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public. In many cases, the creator will also have the right to be identified as the author and to object to distortions of his work. International conventions give protection in most countries, subject to national laws.
3. Types of work protected
1) Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
2) Dramatic plays, dance, etc.
3) Musical recordings and score.
4) Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
5) Typographical arrangement of published editions magazines, periodicals, etc.
6) Sound recording may be recordings of other copyright works, e.g. musical and literary.
7) Film video footage, films, broadcasts and cable programmes.
4. The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs.
As we can see, the sound records, music and the artist has to be protected by the governors so it we find out that someone copies Annie's style we can make a complain on them according to this law.
Our poster should also be protected. We put Annie's image on it so it cannot be copied without her permission. Also we will put special label on our poster so people would know wether it's real or not.
Most billboard advertising sites are already pre-approved by the local authority and so space can be booked for a specified period of time. These are defined as Class 9 advertisements which are in public places and in good locations such as by the sides of roads or on bus shelters.
Annie's posters will be located on the many posters around London during the three months time.
However, several classes of advert types which do not need planning permission from the local authority. These include banners or billboards displayed on enclosed land such as at a football stadium, inside a shopping centre or on a railway station platform. Such locations can be ideal, with high footfall and in many cases a captive audience giving the advert considerable exposure.
Some of the campaign promotional posters will be located on these locations which are not required written permissions. So the planning work will be much easier and faster.
The law itself you can see below:
The law
It may seem that adverts are everywhere, but in the United Kingdom the placement of outdoor signs and adverts is tightly controlled. The Town and Country Planning (Control of Advertisements) Regulations 2007 set out guidance as to where signs can and cannot be placed, together with their size and number.
As with so many aspects of the law there is no black and white so it will be up to local councils to have the final say, ensuring that the roadside doesn’t become too cluttered or the view spoiled. By no means every hoarding needs planning permission but new sites require approval to avoid our roads and outdoor spaces being filled with a mass of giant billboards.
Most billboard advertising sites are already pre-approved by the local authority and so space can be booked for a specified period of time. These are defined as Class 9 advertisements which are in public places and in good locations such as by the sides of roads or on bus shelters. Class 9 adverts also include information kiosks and purpose-built structures in high footfall areas such as public shopping precincts.
Sites not needing planning permission
Thankfully there several classes of advert types which do not need planning permission from the local authority. These include banners or billboards displayed on enclosed land such as at a football stadium, inside a shopping centre or on a railway station platform. Such locations can be ideal, with high footfall and in many cases a captive audience giving the advert considerable exposure.
Choosing the right locations for adverts needs a strategy which requires constant review. Doing your fieldwork and using local knowledge must be part of this. The advert needs to work for the specific location, with the passing traffic taking in the message. The advertising specialists at Signkick have a wealth of experience to ensure that the right ad goes in the right place with the right design and message.
Information is taken from: http://www.signkick.co.uk/blog/advertising-location-considerations-constraints/
Our poster should also be protected. We put Annie's image on it so it cannot be copied without her permission. Also we will put special label on our poster so people would know wether it's real or not.
Advertising Location: Considerations and Constraints
In the UK there is a law which regulates the location on the advertisements in the country and the number of them around the cities. The Town and Country Planning (Control of Advertisements) Regulations 2007 set out guidance as to where signs can and cannot be placed, together with their size and number.Most billboard advertising sites are already pre-approved by the local authority and so space can be booked for a specified period of time. These are defined as Class 9 advertisements which are in public places and in good locations such as by the sides of roads or on bus shelters.
Annie's posters will be located on the many posters around London during the three months time.
However, several classes of advert types which do not need planning permission from the local authority. These include banners or billboards displayed on enclosed land such as at a football stadium, inside a shopping centre or on a railway station platform. Such locations can be ideal, with high footfall and in many cases a captive audience giving the advert considerable exposure.
Some of the campaign promotional posters will be located on these locations which are not required written permissions. So the planning work will be much easier and faster.
The law itself you can see below:
The law
It may seem that adverts are everywhere, but in the United Kingdom the placement of outdoor signs and adverts is tightly controlled. The Town and Country Planning (Control of Advertisements) Regulations 2007 set out guidance as to where signs can and cannot be placed, together with their size and number.
As with so many aspects of the law there is no black and white so it will be up to local councils to have the final say, ensuring that the roadside doesn’t become too cluttered or the view spoiled. By no means every hoarding needs planning permission but new sites require approval to avoid our roads and outdoor spaces being filled with a mass of giant billboards.
Most billboard advertising sites are already pre-approved by the local authority and so space can be booked for a specified period of time. These are defined as Class 9 advertisements which are in public places and in good locations such as by the sides of roads or on bus shelters. Class 9 adverts also include information kiosks and purpose-built structures in high footfall areas such as public shopping precincts.
Sites not needing planning permission
Thankfully there several classes of advert types which do not need planning permission from the local authority. These include banners or billboards displayed on enclosed land such as at a football stadium, inside a shopping centre or on a railway station platform. Such locations can be ideal, with high footfall and in many cases a captive audience giving the advert considerable exposure.
Choosing the right locations for adverts needs a strategy which requires constant review. Doing your fieldwork and using local knowledge must be part of this. The advert needs to work for the specific location, with the passing traffic taking in the message. The advertising specialists at Signkick have a wealth of experience to ensure that the right ad goes in the right place with the right design and message.
Information is taken from: http://www.signkick.co.uk/blog/advertising-location-considerations-constraints/
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