P3 (b) Preproduction Materials & Visualization of Ideas

Examples of the designs

Production Process

For the advertisement campaign I made a screenshot of Annie's CD in order to put it on the poster campaign.

During the making the poster I transformed the size of the images of the promotional items in order to fit them on the poster.

On the poster I transformed the size of the inscription on the promotional campaign poster. The name of the tour is From Russia with love with the signature of Annie.

On some posters I changed the colour of the letters in order to match the colour of the background.

For the inscriptions I chose Stencil font style which is similar to the font style on the poster of the From Russia with love movie.

On some posters I added some adjustments such as increased hue and saturation in order to make them look more eye-catching.

This is the examples of the sepia saturation.

I added some effects on the inscriptions of the name of the world tour. I decided to add outer glow on the London inscription and on the name of the arena. I did it because the name the arena should be eye-catching and bright and differentiate from the competitors.

In order to put the image on the poster I had to transformed the size of the picture because the size of it was bigger than the actual size of the poster.

On the image poster I put the coloured squares and changed their opacity and made them blur.

Also I changed the size of the coloured squared to make the poster more interesting and not symmetric.


Poster Style

The main colour of the poster wouldn't be very bright. But it should be eye-catching and misery in order to attract teenagers' attention to the advertisement and concert itself. I want to make the 60s style and modernise it in order to be relevant for the Annie's target market. I decided to use this style because its unusually and eye-catching. 60s style is not very common now. I chose "from Russia with love" movie because Annie is a Russian singers who represents her country overseas and this movie style is helping to show Annie's patriotic approach.
The font style which I used is the stencil font. I decided to use this font style because it's used on the James Bond "From Russia with love" movie posters. And I wanted to use the connotation to this film by using similar front style. Usually this font is very common on the 60s posters so if I want to match them I need to use similar items on the posters.
The main colour pallet of the poster will be dark because it's more attractive and deep similar to the James Bond poster. So the potential customers's interest of the concert should be increase and persuade the increase of their desire to visit it.
The inscription on the poster with the name of the world tour, place and the date will be contracted to the colour of the background so target audience will be able to see it immediately and it would stuck in their minds.
Annie on the poster will be wearing Russian coat in order to relate poster to the name of the world tour and to make a connotation to Russian style. Furthermore, model will be holding a guitar as a representer of the musical concert.

Annie's target audience is similar to the target audience of some popular singers such as Selena Gomez, Taylor Swift and Demi Lovato.  The examples of their posters we can see below:

The idea of my future poster is to link the 60s poster of the James Bond movie from Russia with love with the modern posters of popular singer on order to be competitive.
The moodboard with the examples of the posters with the 60s movies and font styles which might be used in order to make a connotation to the movie. On the poster there will be some stamps with the Moscow's St. Basil's Cathedral or with the symbol of the USSR the hammer and sickle similar to the James Bond poster.


Some of the posters will be similar to the posters below as they represent the 60s very good and they are appropriate to the modern audience. I want to combine these two styles in one as one of the posters advertises the movie "From Russia With Love" which is the mane of Annie's tour and another poster represents the musical event and it's similar to Annie's style.

In order to modernise the old fashion poster I should use modern technologies and ways of editing the posters. Model will be wearing modern and simple cloths in order to demonstrate her similarity to her target audience.
The image that will be used had been made in a professional studio with one model - Annie. The background of the image was white so nothing disturb the audience from the model. We used guitar, hat and traditional Russian coat in order to make the images look more interesting.
Below there are examples of the possible images which will be used for the campaign: