Analysis of the Media Promotion
Target market
Selena Gomez target market is girls 13-25 years old in social classes BC1C2. However, a bit percentage of her fans are boys. She is a young musician who understand teenagers and their problems. The name of the posters is written in a pink colour because most of her target audience are girls. The image is not very bright or eye-catching but actual Selena's fans and the target audience is able to recognise the advertisement because of the addiction to her music and idealisation of her style.
Representation
As I mentioned before, the advertisement is not eye-catching. It has simple black background and there is only Selena Gomez on an image. She wears old style Indian costume with chains on it. Selena represents an independent, strong teenage girl who achieved successfulness by herself. The image is made in medium close up so people are able to look at Selena closer and see her confident look. The advertisement could be found on the streets all around the world as a window display or on the tabloids. It represents mostly on the places where people can purchase tickets or on the concert arenas themselves were the footfall of Selena's fans is very high.
Campaign message
The main message of the campaign is the invitation people to the Selena's concert during her world tour. The letters of the advert are big and bright so everyone can see singer's name and the name of her tour. Also campaign suggest people to watch Selena's new music "Come and Get It" because she wears the same clothes on the image and in the music video.
Print-Based advertisements used in campaign
The main type of the advertisement which Selena Gomez' uses is print based advertisement. They made a lot of different posters in order to promote the musical tour all around the world. It's cheaper to made posters all around the world rather than make the adverts on the TV or radio. Also the posters would be more recognisable among the potential audience because the image is very simple and easy to remember. But there very the TV and radio promotions with the same message of the advertisement of the Selena's world tour. All the advertisement are made in the same type and Selena wears similar clothes. This make the promotional campaign look linked and promote the same concert.
Below the TV music video which is related to the poster and promotes the Selena's world tour:
Relevant legal and ethical issues
On the image and on the inscription we cannot see any discrimination or ethnical issues which should be considered.
There is not any images or adverts of the harmful products. On the inscription there is not links to violence or swearing.
Our artist is represented as a romantic girl. Her public image is the teenager hero who understands teenagers problems such as first love, school problems, dreams etc.
This kind of artists are very popular and there are a lot of artists who follow this image. But we have to protect Annie from the copyright problems.
There is a copyright law in the UK.
3. Types of work protected
1) Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
2) Dramatic plays, dance, etc.
3) Musical recordings and score.
4) Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
5) Typographical arrangement of published editions magazines, periodicals, etc.
6) Sound recording may be recordings of other copyright works, e.g. musical and literary.
7) Film video footage, films, broadcasts and cable programmes.
As we can see, the sound records, music and the artist has to be protected by the governors so it we find out that someone copies Selena's style she can make a complain on them according to this law.
Poster should also be protected.
Regulatory bodies
Information is taken from: https://en.wikipedia.org
Aims and objectives
This is the advertisement of the Innocent Smoothie. The advert is selling the natural, good tasted smoothie to its customers. They inform people about the products and its good taste. As we can see the main aim of the advertisement is to demonstrate the naturally and healthy aspects of the smoothie drink in order to attract more customers who wants to eat healthy food to purchase the product.
Target market
Target audience for Innocent’s product are those people who are health conscious and seek taste and health benefits at the same time. As we can by the background of the image below, Innocent promotes the natural aspects of their products as the grass and cows associate with the health and natural.
Innocent is aimed for the people who is informed about the health aspects of the product therefore I can suggest that they have the education background. The age range of the target Innocent audience is from 5 till 50+ years old people because this products might be interested for everyone for both male and female.
Representation
The Innocent is a very popular product and brand therefore they don't need an unusual advertisement. They represents their product in a very simple way by using the simple background. The cows of the background is blur but the customers might be able to see them. I think that the unedited background represents the nature of the products and its purity.
Campaign message
On the advert itself they printed the slogan of the company. It's a phrase which helps people to identify the product easier in order to remember it. This is the main feature of this advertisement. The phase is dressed to the potential audience and it says that the taste of the products is good. The slogan doesn't relate to the background of the image but it relates to the smoothie image and demonstrate that they are as taste as good looking. The font style is quite simple because the picture itself isn't edited but it still eye-catching because of its purity and nature.
Print-Based advertisements used in campaign
The Innocent products are promoted on the Internet, TV and on the print based advertisements around the country. The adverts appeal as a window displays, a-boadrs or in the electronic versions on social networks. The print-based advertisement is different from others because of the simple background but people would look at it and this simple way would attract their attention and make them believe that the product is natural and fresh-made therefore it's healthy.
Relevant legal and ethical issues
Innocent drink has different values that they are trying to follow. One of that is "Be responsible". It states that they keep our promises, are mindful of their impact on the community and the environment, and always try to leave things a little bit better than they found them. This means that are carrying about the impacts that their products might make on the society and the environment.
Method
The method of the Innocent promotion is to persuade people to eat healthy products. The background of the image and the inscription encourage people to eat good food which is tasty and natural. This method is useful for the Innocent company because they need to have to attract the attention of the big aged range customers and it might be hard to influence on all of them at the same time by using other promotional methods which need to be more specific.
Aims and objectives
There is an advertisement of the Selena Gomez tour 2013. It appeared all around the world for the 3-6 months. The main aim of it is to aware people about the new Selena's album and her world tour and also it had been made to attract people to visit the concert or to purchase the new album. Selena wears the same clothes which she wore in her "Come and Get It" music video. This makes me think that one of the objective is to make her look more recognisable and increase people's awareness to her single and new album as well as to increase awareness of her new world tour.
Target market
Selena Gomez target market is girls 13-25 years old in social classes BC1C2. However, a bit percentage of her fans are boys. She is a young musician who understand teenagers and their problems. The name of the posters is written in a pink colour because most of her target audience are girls. The image is not very bright or eye-catching but actual Selena's fans and the target audience is able to recognise the advertisement because of the addiction to her music and idealisation of her style.
Representation
As I mentioned before, the advertisement is not eye-catching. It has simple black background and there is only Selena Gomez on an image. She wears old style Indian costume with chains on it. Selena represents an independent, strong teenage girl who achieved successfulness by herself. The image is made in medium close up so people are able to look at Selena closer and see her confident look. The advertisement could be found on the streets all around the world as a window display or on the tabloids. It represents mostly on the places where people can purchase tickets or on the concert arenas themselves were the footfall of Selena's fans is very high.
Campaign message
The main message of the campaign is the invitation people to the Selena's concert during her world tour. The letters of the advert are big and bright so everyone can see singer's name and the name of her tour. Also campaign suggest people to watch Selena's new music "Come and Get It" because she wears the same clothes on the image and in the music video.
Print-Based advertisements used in campaign
The main type of the advertisement which Selena Gomez' uses is print based advertisement. They made a lot of different posters in order to promote the musical tour all around the world. It's cheaper to made posters all around the world rather than make the adverts on the TV or radio. Also the posters would be more recognisable among the potential audience because the image is very simple and easy to remember. But there very the TV and radio promotions with the same message of the advertisement of the Selena's world tour. All the advertisement are made in the same type and Selena wears similar clothes. This make the promotional campaign look linked and promote the same concert.
Below the TV music video which is related to the poster and promotes the Selena's world tour:
Relevant legal and ethical issues
On the image and on the inscription we cannot see any discrimination or ethnical issues which should be considered.
There is not any images or adverts of the harmful products. On the inscription there is not links to violence or swearing.
Our artist is represented as a romantic girl. Her public image is the teenager hero who understands teenagers problems such as first love, school problems, dreams etc.
This kind of artists are very popular and there are a lot of artists who follow this image. But we have to protect Annie from the copyright problems.
There is a copyright law in the UK.
3. Types of work protected
1) Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
2) Dramatic plays, dance, etc.
3) Musical recordings and score.
4) Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
5) Typographical arrangement of published editions magazines, periodicals, etc.
6) Sound recording may be recordings of other copyright works, e.g. musical and literary.
7) Film video footage, films, broadcasts and cable programmes.
As we can see, the sound records, music and the artist has to be protected by the governors so it we find out that someone copies Selena's style she can make a complain on them according to this law.
Poster should also be protected.
Regulatory bodies
ASA (Advertising Standards Authority)
As the UK’s independent regulator for advertising across all media, our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
So everyone is able to complain of the Selena Gomez advertisement if they think that it's harmful or plagiarism. The ASA would check the campaign and decide wether it breaks any rules or not. Also they check the promotional campaign before it goes on public and regulate it wether it's needed.
Advert is made for the sales promotion purpose. The definition and the the codes for the sales promotion we can see below:
A sales promotion can provide an incentive for the consumer to buy by using a range of added direct or indirect benefits, usually on a temporary basis, to make the product more attractive. A non-exhaustive list of sales promotions includes: “two for the price of one” offers, money-off offers, text-to-wins, instant-wins, competitions and prize draws. The rules do not apply to routine, non-promotional, distribution of products or product extensions, for example one-off editorial supplements (in printed or electronic form) to newspapers or magazines.
Rules
8.1
Promoters are responsible for all aspects and all stages of their promotions.
8.2
Promoters must conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants. Promoters must avoid causing unnecessary disappointment.
Protection of consumers, safety and suitability
8.3
Promoters must do everything reasonable to ensure that their promotions, including product samples, are safe and cause no harm to consumers or their property. Literature accompanying promotional items must give any necessary warnings and safety advice.
8.4
Alcoholic drinks must not feature in promotions directed at people under 18. Alcohol must not be available on promotion to anyone under 18.
8.5
Promotions must not be socially undesirable to the audience addressed by encouraging excessive consumption or irresponsible use.
8.6
Promoters must do everything reasonable to ensure that unsuitable or irresponsible material does not reach consumers or other recipients.
8.7
No promotion or promotional item should cause serious or widespread offence to consumers.
This is just a small part of all regulation rules policy which should be considered during the process of making of the sales promotion. All of them must be checked before the promotion is released otherwise the advertisement will be cancelled.
Copyright
The artist is represented as a romantic girl. Her public image is the teenager hero who understands teenagers problems such as first love, school problems, dreams etc.
This kind of artists are very popular and there are a lot of artists who follow this image.
There is a copyright law in the UK.
1. Introduction Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright, Designs and Patents Act 1988.
2.Rights coveredThe law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used. The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public. In many cases, the creator will also have the right to be identified as the author and to object to distortions of his work. International conventions give protection in most countries, subject to national laws.
3. Types of work protected
1) Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
2) Dramatic plays, dance, etc.
3) Musical recordings and score.
4) Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
5) Typographical arrangement of published editions magazines, periodicals, etc.
6) Sound recording may be recordings of other copyright works, e.g. musical and literary.
7) Film video footage, films, broadcasts and cable programmes.
4. The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs.
Information is taking from:http://www.cap.org.uk
As the UK’s independent regulator for advertising across all media, our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
So everyone is able to complain of the Selena Gomez advertisement if they think that it's harmful or plagiarism. The ASA would check the campaign and decide wether it breaks any rules or not. Also they check the promotional campaign before it goes on public and regulate it wether it's needed.
Advert is made for the sales promotion purpose. The definition and the the codes for the sales promotion we can see below:
A sales promotion can provide an incentive for the consumer to buy by using a range of added direct or indirect benefits, usually on a temporary basis, to make the product more attractive. A non-exhaustive list of sales promotions includes: “two for the price of one” offers, money-off offers, text-to-wins, instant-wins, competitions and prize draws. The rules do not apply to routine, non-promotional, distribution of products or product extensions, for example one-off editorial supplements (in printed or electronic form) to newspapers or magazines.
Rules
8.1
Promoters are responsible for all aspects and all stages of their promotions.
8.2
Promoters must conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants. Promoters must avoid causing unnecessary disappointment.
Protection of consumers, safety and suitability
8.3
Promoters must do everything reasonable to ensure that their promotions, including product samples, are safe and cause no harm to consumers or their property. Literature accompanying promotional items must give any necessary warnings and safety advice.
8.4
Alcoholic drinks must not feature in promotions directed at people under 18. Alcohol must not be available on promotion to anyone under 18.
8.5
Promotions must not be socially undesirable to the audience addressed by encouraging excessive consumption or irresponsible use.
8.6
Promoters must do everything reasonable to ensure that unsuitable or irresponsible material does not reach consumers or other recipients.
8.7
No promotion or promotional item should cause serious or widespread offence to consumers.
This is just a small part of all regulation rules policy which should be considered during the process of making of the sales promotion. All of them must be checked before the promotion is released otherwise the advertisement will be cancelled.
Copyright
The artist is represented as a romantic girl. Her public image is the teenager hero who understands teenagers problems such as first love, school problems, dreams etc.
This kind of artists are very popular and there are a lot of artists who follow this image.
There is a copyright law in the UK.
1. Introduction Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright, Designs and Patents Act 1988.
2.Rights coveredThe law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used. The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public. In many cases, the creator will also have the right to be identified as the author and to object to distortions of his work. International conventions give protection in most countries, subject to national laws.
3. Types of work protected
1) Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
2) Dramatic plays, dance, etc.
3) Musical recordings and score.
4) Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
5) Typographical arrangement of published editions magazines, periodicals, etc.
6) Sound recording may be recordings of other copyright works, e.g. musical and literary.
7) Film video footage, films, broadcasts and cable programmes.
4. The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs.
As we can see, the sound records, music and the artist has to be protected by the governors so it someone copies Selena's style they can make a complain on them according to this law.
Information is taking from:http://www.cap.org.uk
Methods
The method of this advertisement os to persuade people to come to Selena's concert and to purchase her new album "Star Dance". On the poster we can see only the image of Selena Gomez and the inscription with the name of the tour and the artist. Selena's look is very straightforward and confident. She influence people to come to her concert and listen to her music.
There are some more methods of the advertisement:
The method of this advertisement os to persuade people to come to Selena's concert and to purchase her new album "Star Dance". On the poster we can see only the image of Selena Gomez and the inscription with the name of the tour and the artist. Selena's look is very straightforward and confident. She influence people to come to her concert and listen to her music.
There are some more methods of the advertisement:
- Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". Shock advertisements can be shocking and offensive for a variety of reasons, and violation of social, religious, and political norms can occur in many different ways. They can include a disregard for tradition, law or practice (e.g., lewd or tasteless sexual references or obscenity), defiance of the social or moral code (e.g., vulgarity, brutality, nudity, feces, or profanity) or the display of images or words that are horrifying, terrifying, or repulsive (e.g., gruesome or revolting scenes, or violence).
- A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements—used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisement's subject, or as a comedic device, such as in a comedy skit or sketch.
- Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it.
Information is taken from: https://en.wikipedia.org
Advertisement Analysis
Aims and objectives
This is the advertisement of the Innocent Smoothie. The advert is selling the natural, good tasted smoothie to its customers. They inform people about the products and its good taste. As we can see the main aim of the advertisement is to demonstrate the naturally and healthy aspects of the smoothie drink in order to attract more customers who wants to eat healthy food to purchase the product.
Target market
Target audience for Innocent’s product are those people who are health conscious and seek taste and health benefits at the same time. As we can by the background of the image below, Innocent promotes the natural aspects of their products as the grass and cows associate with the health and natural.
Innocent is aimed for the people who is informed about the health aspects of the product therefore I can suggest that they have the education background. The age range of the target Innocent audience is from 5 till 50+ years old people because this products might be interested for everyone for both male and female.
Representation
The Innocent is a very popular product and brand therefore they don't need an unusual advertisement. They represents their product in a very simple way by using the simple background. The cows of the background is blur but the customers might be able to see them. I think that the unedited background represents the nature of the products and its purity.
Campaign message
On the advert itself they printed the slogan of the company. It's a phrase which helps people to identify the product easier in order to remember it. This is the main feature of this advertisement. The phase is dressed to the potential audience and it says that the taste of the products is good. The slogan doesn't relate to the background of the image but it relates to the smoothie image and demonstrate that they are as taste as good looking. The font style is quite simple because the picture itself isn't edited but it still eye-catching because of its purity and nature.
Print-Based advertisements used in campaign
The Innocent products are promoted on the Internet, TV and on the print based advertisements around the country. The adverts appeal as a window displays, a-boadrs or in the electronic versions on social networks. The print-based advertisement is different from others because of the simple background but people would look at it and this simple way would attract their attention and make them believe that the product is natural and fresh-made therefore it's healthy.
Relevant legal and ethical issues
Innocent drink has different values that they are trying to follow. One of that is "Be responsible". It states that they keep our promises, are mindful of their impact on the community and the environment, and always try to leave things a little bit better than they found them. This means that are carrying about the impacts that their products might make on the society and the environment.
Method
The method of the Innocent promotion is to persuade people to eat healthy products. The background of the image and the inscription encourage people to eat good food which is tasty and natural. This method is useful for the Innocent company because they need to have to attract the attention of the big aged range customers and it might be hard to influence on all of them at the same time by using other promotional methods which need to be more specific.
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